Is this for real?

Okay, I'm conducting a poll. Here's the rules. Read this well written article by Frank Pastore. Then, don't do any further research on Frank, nor read any further on his site, or anything, until after you've voted in the poll.

The question: Is he totally sincere? Or is he totally being tongue in cheek/sarcastic? (I honestly can't tell, which just proves that he's a brilliant writer IMHO.)

*AFTER* you've voted, this article may help you figure out which it is.